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Phillips Cinema 21:9 super widescreen TV

Phillips has announced a new TV that could revolutionise the way we watch films in the future. The TV, called the Phillips Cinema has a super widescreen display with a 21:9 aspect ratio; this is the first ever cinema proportioned LCD TV.

Combining a massive 56 inch screen and Phillips Ambilight technology, the Phillips Cinema 21:9 is the first TV to deliver a genuine cinematic viewing experience. Televisions that have an aspect ratio of 16:9 either distort the picture to get it to display on the full screen or display the film in a letterbox format.

Phillips also say that the Cinema 21:9 will use advanced formatting technology, so that standard 16:9 images from TV broadcasts and games consoles can be adapted to fill the 21:9 screen with no loss of quality.

Phillips will be releasing more detailed specifications and pricing at the end of February; the Cinema 21:9 is expected to be available this spring.