GAME set to head into lucrative game renting market

Leading UK retailer of PC and Video games GAME has announced that it will be launching a game rental service on its website. The new service, which is similar to online movie rentals, will allow avid game players to borrow up to 2 games at a time for a monthly fee.

Customers can choose a list of games, 2 of which will be sent out and the games can be kept for as long as you like. Once the games are sent back, via the freepost bag, another game is sent from your chosen list.

Games will include old titles and new releases on various platforms including Xbox 360, PS3 and Wii as well as older consoles like the Xbox and PS2. A statement by GAME said: “We spent a lot of time talking to customers, to find out what services they want from us and how we can help them enjoy more games and get great value,”

And added: “It is a great way to help customers try games out before they buy. GAME.co.uk gives customers every possible choice, so that whichever way they want to get hold of games, we offer it – be it through home delivery, downloading, renting, ordering online or collecting in store.”

3 Comments

  • Liam 19th January 2009

    Personally i dont see this working as once you’ve rented and completed it your not going to want to dedicate another 2 days to playing it

  • Mark 25th January 2009

    I think I would use this rental service, depending on the cost of it. The cost of buyiong a game these days is so much that if you could rent it and keep it as long as you liked then thats sounds good. Normally if i buy a new game I’m perhasp finished it in a week and rarely play a game i’ve completed again.

  • Liam 27th January 2009

    But how hard would it be to get the latest GTA game when its first released. so if they have to many copies of the game within months there going to have loads sat on the shelf.

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