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Virgin upgrades its broadband to 200 Mbps

From the 1st October, Virgin broadband customers will be able to get broadband speeds of up to 200Mbps on the company’s top package, which the company is branding as “Vivid”. The company are claiming that it will be available for 90% of its existing customers by the end of this year, the higher speeds has been made by the use of Data Over Cable Service Interface Specification (DOCSIS 3) technology, this allows the more data to be carried over the cable.

However, customers will find that there is no such thing as a “free lunch” as their bills from November will increase by £1.75, making it an extra £82.80 a year. This is the fourth time they have had their bills increase in a period of less than three years; the increases will not affect those customers who are on the Virgin bundled service.

Virgin has named its top packages, those of 100Mbps and over as Vivid, this will make it simpler for customers to identify them more easily. For existing users on the current speeds of 50Mbps, 100Mbps and 152Mbps, they will be invited to upgrade to the faster packages of 70Mbps, Vivid 150Mbps and Vivid 200Mbps respectively.

This puts the Virgin cable entry package at the same speeds as the BT’s Infinity VDSL Fibre to the Cabinet service. A spokesperson for Virgin Media said that data use on its network was growing at a rate of 60% a year, also pointing out that “if the same rate continued then the data usage would be 10,000% higher by 2025″.

Virgin is currently investing £3bn on the infrastructure in order to bring four million more homes and businesses onto its network.