BSkyB and Virgin Media sign new five year deal for HD channels
BSkyB and Virgin Media have announced that they have signed a five year deal to ensure that Richard Branson’s highly successful red brand will continue to offer its customers Sky entertainment options and new Sky content as BSkyB up the stakes against BT Sport.
The new deal will allow Virgin Media customers the chance to watch a wide array of Sky HD channels including Sky Sports 3 HD, Sky News HD and Sky F1 HD. Virgin Media also announced that its customers will soon be able to watch Sky content through their dedicated app, which works on both Android and iOS devices.
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This new deal comes days after BT announced that its broadband customers would continue to receive its BT Sport channels for free, which will include selected Premier League and Champions League games next season.
Although the deal is good news for Virgin Media customers, the companies once again failed to reach an agreement to show Sky Atlantic, home to some of the biggest US entertainment shows such as Boardwalk Empire, Game of Thrones and The Following.
Tom Mockridge, CEO of Virgin Media released a statement saying, “We are excited our customers will be able to watch even more great TV from Sky on more devices as a result of the most extensive agreement ever signed between Virgin Media and Sky. This promises to be a fantastic summer of entertainment and our customers, whether at home or on the go, will get to enjoy Sky’s range of channels for years to come as a result of our investment,”
BSkyB chief executive Jeremy Darroch also talked about the new deal saying, “This agreement builds on our long-standing relationship with Virgin Media, enabling us to deliver our great channels to even more homes across the UK and opening up additional sources of revenue.”