CES Highlights – Samsung’s Bendable TV
As we look ahead to the future of technology at the annual CES, we get a glimpse to see what tech giants have been working on and what we can expect in the future. First up is Samsung, who although haven’t made any official announcements as to where most of their technology is heading, they have showcased their bendable TV.
Unveiling their first commercial curved-screen ultra-high definition (UHD) TVs, currently a prototype, the TV’s are adjusted by remote control with Samsung suggesting curved screens enhance viewing. You will be able to alter the curvature of the screen depending on how many people are watching and where they are sat, with the added benefit of being flat when not in use.
The biggest TV Samsung have in this range is 105in (267cm), however LG are hot on their tail with similar technology. Their smaller 77in (196cm) flexible TV is based on OLED (organic light-emitting diode) technology and will go on view later today. However industry experts are not convinced this is technology consumers are looking for, despite its innovations.
Martin Garner, a TV tech consultant from CCS Insight who is attending CES reported to the BBC: “The challenge for the firms is to demonstrate that the world really needs this. They are, however, a nice attempt at differentiation.”
Will Findlater, global online editor for Stuff Magazine, added: “The jury is still very much out on whether curved displays make much difference to image quality and the experience you have when watching a TV. At this stage it does feel like a bit of a gimmick.”
However according to Samsung it’s all about: “mesmerising immersion”.
One key aspect from the Samsung launch was, a hick-up for their guest speaker, Michael Bay, director of the Transformers film. When a faulty teleprompter, left him without anything to say. Unfortunately unable to get the prompter to work, the director wasn’t able to carry on and promptly left the stage leaving BBC technology reporter, Carolyn Rice who witnessed the incident to muse: “After a few false starts he just apologised and walked off the stage. There was an awkward silence as everyone waited to see if this was a dramatic interpretation of a new device. But no, this really was a director who had lost his direction.”
As CES 2014 continues we will keep you up to date with some of the latest technology offerings.