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Nintendo 3DS gets price cut

In an effort to boost sluggish sales of its 3DS console, Nintendo are cutting the price to £180 from the figure of around £230, in anticipation many retailers have already implemented the price reduction in an effort to increase their sales.
In a statement made this morning, the video games giant said “Nintendo of Europe will be reducing the European trade price of Nintendo 3DS to retailers by around a third from 12th August 2011, as part of a global trade price reduction initiative. The ultimate price to consumers is, of course, determined by retailers, however we look forward to consumers benefiting from much lower retail prices very soon.”

For people who are already buying the product, Nintendo will be offering an “Ambassador Programme” to consumers who purchased the 3DS before 12 August. The programme will enable these Nintendo 3DS owners to download 10 NES games and 10 Game Boy and Game Boy Advance games for free.